The UK-owned Ladbrokes is one of the most well-known names in the betting world, and its entry into the Australian market has simply been sensational. Not only do they offer an impressive sign-up bonus, but their odds and promotions are a thing of legend. Add to that the number of sporting codes and races that they offer and you’ve got one powerhouse of a bookmaker.

Bonus Free Bets

As mentioned above, Ladbrokes offers one of the most competitive client bonuses around, as they can match your first deposit by up to $500 dollars.

What does this mean for you?

Well, it means that if you make an initial deposit of $500, Ladbrokes will reward you with an extra $500 so you will have a total of $1,000 to bet with.

When you sign up with a deposit of $25, you get $75, bringing your betting total to $100! Deposit $50 and you’ll get an extra $200, bringing your betting total to $250! And so on it goes.

Signing up is on Ladbrokes is really easy and takes less than two minutes. All you have to do is visit the Ladbrokes website, sign up, make the initial deposit and start betting with your bonus already in your virtual purse.

Products and Offers

Not only does Ladbrokes offer some awesome deposits for first-time punters but they also provide some of the best offers and products on the market for existing punters.

  • Odds Boost

First, there’s the Odds Boost feature which enables customers to boost the odds of a bet in certain races by 20% and more.

  • Odds Boost Extra

If you like, you can significantly increase the odds on a particular team or racer, granted that you follow the specified terms and conditions which are updated frequently and are available on the Ladbrokes promotion page.

  • Enhanced Odds

The Ladbrokes Enhanced Odds product is a weekly promotion that gives punters the chance to get the best odds possible on practically any runner that they choose within a race. This offer is often made available once or twice a week.

  • Pick Your Own Odds

This is a great feature for small-time and beginner punters, as it can give you access to some really massive odds.

  • Bet Quiz

Ladbrokes punters also get to enjoy the exclusive Bet Quiz product, through which punters can win extra bets simply by getting their racing and sports trivia right. It’s a great way to learn, and in the process, you might even end up with some extra cash to bet with.

Ladbrokes Pros and Cons

As we said, Ladbrokes has been around for a long time, and in that time they’ve been able to iron out a lot of the disadvantageous aspects of their business model. In that sense, they’re a nearly perfect bookmaker, but only almost.

Check out some of their pros and cons below.


  • Massive sign up bonus of up to $500
  • Incredible odds for all the major races
  • Gives punters the option to split their bonus bet so that they can use it to make multiple wagers
  • Winnings can be withdrawn using a debit card at a regular ATM
  • The website and app are both very user-friendly


  • Things tend to slow down on the Ladbrokes platform come midweek


Ladbrokes has really done well since launching in Australia, thanks in most part to their unmatched products and offers. Their website interface is super easy to use even for beginners, as is the app.

They also offer a wide range of sport and racing markets for punters to choose from, all of which are very competitive and with great odds.